What Does "MSRP" Mean?

"Manufacturer's suggested retail price."

In the context of item price, "MSRP" refers to the "manufacturer's suggested retail price". This price can usually be found on the retail tags attached to the item, on the shelf in the store and sometimes on their website as well.

Close-up of the MSRP on the retail tag of an Under Armour Fleece Shirt.


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Updated: 2025-05-16
First published: 2024-08-03